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Tourism Transformation

Singapore, 31 October 2018 – With international tourist arrivals forecasted to hit 18.1 million, and tourism receipts expected to reach S$27.6 billion this year, job opportunities in the Attractions, MICE and Tour & Travel will continue to grow and evolve. At the same time, these new opportunities are being impacted by technological disruptions. Tourism professionals and anyone aspiring to a career in tourism, have to acquire new skill sets and deepen their knowledge to meet these changing needs.

Temasek Polytechnic (TP), which leads the Tourism Sector-Co-ordination team (SCT), today launched the inaugural Joint Poly-ITE Tourism Career Fair 2018. The event, “Tourism Transformation”, raised tourism job profiles and encouraged students to pursue tourism sector careers, as well as served as a platform for tourism partners to showcase career progression pathways and engage potential talents.

In line with the theme for the career fair, the Skills Framework for Tourism was unveiled to support the manpower strategies, highlighting pivotal jobs and critical skills needed in the Tourism sector. It provides information on the sector, career pathways, identifies 109 existing and emerging skills and competencies across 69 occupations/job roles, as well as training programmes which support the development of these skills. Emerging skills needed include those in areas such as data analytics and big data, digitalisation of business operations, and curation of a bespoke customer experience.

The Skills Framework for Tourism is jointly developed by SkillsFuture Singapore (SSG), Workforce Singapore (WSG), and the Singapore Tourism Board (STB), together with employers, industry associations, union, and education and training providers. Refer to Annex A for more info on the Skills Framework for Tourism.

Some 600 students from the polytechnics and ITE Colleges attended the career fair, which enabled students to gain valuable insights from participating industry partners and better appreciate the exciting careers in this sector. Ms Low Yen Ling, Senior Parliamentary Secretary, Ministry of Education and Ministry of Manpower, was the Guest-of-Honour for the event.

Mrs Lai-Low Sock Cheng, Director, Temasek Polytechnic School of Business, the lead institution for the SCT, comprising the polytechnics and ITE said, “This inaugural Tourism Career Fair focuses on emerging skills required to deal with these technological disruptions. Backed by robust participation from more than 20 industry partners, the event provides students the opportunity to explore career options and highlights the importance of matching job expectations with job preparedness so as to thrive in the tourism industry.”

In addition to career booths by industry partners such as Wildlife Reserves Singapore, PICO and Chan Brothers Travel, there were also pop-up talks covering innovation journeys and career prospects, as well as sharing sessions given by graduates who have taken up the SkillsFuture Earn and Learn Programme (ELP) offered by the polytechnics.

Adapt and Grow programmes and Virtual Career Fair

Participants at today’s event were also introduced to WSG’s suite of Adapt and Grow programmes, which can help to kick-start the career journeys of fresh entrants looking to enter the workforce. These programmes include Career Trial, which enables employers and candidates to assess the job fit through a short work stint; as well as Career Matching Services, through which they can get professional career guidance and tips on how to write resumes and do well in interviews.

WSG launched a one month-long Adapt and Grow Virtual Career Fair today, where jobseekers interested in joining the Tourism industry can access more than 650 job vacancies from more than 30 employers. They will be able to interact with the employers virtually, and get more insights on the various job positions in the tourism sector, such as estimated salary, job requirements, possible progression pathways and expected working conditions. Refer to Annex B for more info on the Virtual Career Fair.

ELP Courses for the Tourism Sector

In April 2018, two new ELP courses were launched for the sector, for polytechnic and ITE graduates. The 12-month Specialist Diploma in MICE & Events Management, run by TP, was supported by employers such as Marina Bay Sands, and The Meeting Lab.

NYP launched the ELP leading to a Diploma in Business Practice (Hospitality & Tourism), targeting fresh ITE graduates who wish to get a head start in career and relevant work experience valued by the Tourism industry. The 18-month programme comprises three Modular Certificates and 540 hours of on-the-job training (OJT) conducted at participating companies. Refer to Annex C for more info on the graduate success stories.

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For more information, please contact:

TEMASEK POLYTECHNIC

Sasha Fong
Corporate Communications
6780 6974 / 9743 1175 / sashaf@tp.edu.sg

SKILLSFUTURE SINGAPORE

Siti Hamimah Aminuddin
Corporate Marketing and Communications
6512 1293 / 9030 9346 / siti_hamimah_aminuddin@ssg.gov.sg

SINGAPORE TOURISM BOARD

Valerie Koh
Communications, Marketing Group
6831 3612 / valerie_koh@stb.gov.sg

WORKFORCE SINGAPORE

Esther Chan
Corporate Marketing and Communications
6512 7332 / 9188 8251 / esther_chan@wsg.gov.sg

ANNEX A

FACTSHEET ON SKILLS FRAMEWORK FOR TOURISM

About Skills Framework for Tourism

  • The Skills Framework for Tourism supports the manpower strategies by identifying pivotal jobs in the Tourism sector, outlining possible career pathways for talent attraction and retention, as well as articulating existing and emerging skills to support the growth and transformation of the sector. 

  • It is jointly developed by SkillsFuture Singapore (SSG), Workforce Singapore (WSG), and the Singapore Tourism Board (STB), together with employers, industry associations, union, and education and training providers. It provides information on the sector, career pathways, occupations/job roles, skills and competencies, and training programmes. 

Who is it for?

  • The target groups for Skills Framework for Tourism are as follows:
    • Individuals who wish to join or progress within the Tourism sector, will be able to assess their career interest, identify relevant training programmes to upgrade their skills, and prepare for their desired jobs;

    • Employers will be able to recognise these skills and invest in training their employees for career development and skills upgrading;

    • Institutes for Higher Learning (IHLs) and training providers can gain insights on sector trends, existing and emerging skills that are in demand, and design programmes to address the sector needs accordingly; and 

    • Government, union and professional bodies will be able to analyse skills gaps and design appropriate SkillsFuture initiatives to upgrade the manpower capability and professionalise the sector. 

Key components of the Skills Framework

  • The Skills Framework for Tourism contains information on the sector, career pathways, occupations/job roles, skills and competencies, and training programmes:

    • Sector information – provides insights such as key statistics, trends and workforce profiles in the sector;

    • Career pathways – depicts the pathways for vertical and lateral progression for advancement and growth. Five (5) tracks and 69 job roles have been identified. The tracks are namely:
       
    1. Business Development, Sales, Sponsorships and Marketing;

    2. Attractions Management and Operations;

    3. Event Management and Operations;

    4. Venue Management and Operations; and

    5. Travel Management and Operations
       
  • Technical and Generic Skills and Competencies – covers a total of 91 existing and emerging Technical Skills and Competencies, 18 Generic Skills and Competencies, and their respective descriptions. Some of the emerging skills identified include Business Data Analysis, Data Mining and Modelling, E-Commerce Campaign Management, Innovation Management, Systems Thinking Application and Technology Scanning; and

  • Training programmes for skills upgrading and mastery – provides information on training programmes to help aspiring individuals and in-service employees acquire skills necessary for various job roles.

More information on the Skills Framework for Tourism can be found at www.skillsfuture.sg/skills-framework/tourism

DESCRIPTION OF CAREER TRACKS WITHIN THE SKILLS FRAMEWORK FOR TOURISM

 

Tracks

Description

1.

Business Development, Sales, Sponsorships and Marketing

Job roles in this track support the commercial needs of the business. For Business Development, they exist in all three sub-sectors, with Sales encompassing Event Sales. Sponsorships track is applicable to MICE sub-sector.

 

2.

Attractions Management and Operations

Job roles in this track support Attractions-related operations, including Content and Experience Development, and Nature and Wildlife-based job roles. The Nature and Wildlife-based job roles are unique to the Attractions sub-sector.

 

3.

Event Management and Operations

 

Job roles this track support the development and execution of Events, with potential synergies between the Attractions and MICE sub-sectors. This track includes Product and Experience Development, Project Management and Event Operations.

 

4.

Venue Management and Operations

 

Job roles in this track support the development and execution of venues for events, including Venue Management and Venue Operations.

 

5.

Travel Management and Operations

 

Job roles in this track support the Tour and Travel Services-related operations,

including Product and Experience Development, Travel Operations, Account Management and Tourist Guiding.

 

ANNEX B

FACTSHEET ON ADAPT & GROW VIRTUAL CAREER FAIR FOR NEW ENTRANTS

FROM 31 OCTOBER TO 30 NOVEMBER 2018

Workforce Singapore (WSG) has rolled out an Adapt and Grow Virtual Career Fair (VCF) to curate career opportunities from the tourism and retail sectors for the new entrants. The VCF is part of the Government’s efforts to enhance employment support for Singaporeans and to meet the needs of an increasingly educated workforce. It also serves to strengthen career matching between employers and fresh graduates.

2    Users will be able to have a virtual chat with hiring employers through the VCF, and get more insights on the various job positions, such as estimated salary, job requirements, possible progression pathways and expected working conditions. They will also be able to access a variety of career resources and tips to help them become more job-ready as they transit from school to the workforce.

3    The VCF will showcase more than 650 job vacancies from more than 30 employers, including Resorts World Sentosa, Singapore Airlines and Muji Singapore. Examples of job vacancies include management trainees, sales and marketing executives, operations executives, event management executives, etc. The VCF is expected to attract about 800 jobseekers.

4    The month-long VCF starts on 31 Oct 2018 and will end on 30 Nov 2018. Interested jobseekers may access the platform anytime, anywhere via www.adaptandgrow.seemecv.com.

5    Jobseekers requiring further career guidance, especially for fresh entrants entering the workforce, can tap on WSG’s suite of Career Matching Services. These are designed to provide aid for their job search and empower them to develop effective job search skills and build professional networks. Interested jobseekers can visit www.wsg.gov.sg/careermatching, or make an appointment at 6883 5885 to meet Career Coaches for face-to-face career advisory sessions at WSG’s Careers Connect at Lifelong Learning Institute, Our Tampines Hub and Woodlands Civic Centre.

ANNEX C

PROFILES OF EARN AND LEARN PROGRAMME (ELP) PARTICIPANTS

SHAUN LEE MIN
Diploma in Leisure & Resorts Management, Temasek Polytechnic, Class of 2015
Project Executive, The Meeting Lab Pte Ltd
Specialist Diploma in MICE & Events Management, Temasek Polytechnic

While at Temasek Polytechnic School of Business, Shaun honed his skills for a variety of hospitality and tourism professions including attractions, club and resorts management. But what truly ignited his passion for MICE management was when his cohort was tasked to plan a themed event and manage operations for a cruise.

Upon graduation, Shaun seized the opportunity to take up an ELP with The Meeting Lab Pte Ltd. The programme has exposed him to fundamental and crucial aspects of managing corporate events. As a Project Executive, Shaun has taken on registration, customer relationship, sponsorship, accounts support and budgeting roles, as well as maintaining and updating event websites. He has also been introduced to the development of mobile event applications.

“The experience and exposure I’ve gained from my mentors at The Meeting Lab have made this learning journey very meaningful and fulfilling,” shares Shaun.

SYAZA NURDIYANAH BTE NAZARRUDIN
NITEC-Travel & Tourism Services, ITE, Class of 2018
Visitor Services Assistant, Journeys Pte Ltd
Diploma in Business Practice (Hospitality & Tourism), Nanyang Polytechnic

As a Visitor Services Assistant at Hwa Par Villa, Syaza Nurdiyanah is involved in visitor service, retail visual merchandising, events planning and statistical analysis reporting. Joining the ELP was an easy, “win-win” decision for Syaza as she is able to deepen her skills in the tourism industry while furthering her studies. Currently employed by Journeys Pte Ltd, she spent close to six months at Haw Par Villa – an 8.5-hectare Asian cultural park and the last of its kind in the world. The 20-year-old had not stepped foot at the park before her stint there.

To Syaza, the park offers a very interesting and rich Asian cultural experience. It also promotes good values, which seeded an idea for her project. Syaza was responsible for seven ponds at Haw Par Villa. She had been thinking how to make its fish-feeding pellets accessible and convenient for families who visit the park. Syaza arrived at the perfect way – an “honesty box”. This manpower-free way encourages visitors to interact with the park while reflecting on the values they have just seen. Bags of feed are left around the ponds. Visitors can decide whether to pay for the $1 bag. The initiative was very successful. Not only did the visitors pay, some were even happy to give a bit more! Another treasured work memory is her involvement in a wedding ceremony that hosted over 100 guests. The wedding went without a hitch.

Syaza enjoys interacting with people from all over the world – it’s what keeps her going in the fast-paced and demanding tourism industry. She is impressed by how much she has learnt and experienced since she joined the Nanyang Polytechnic (NYP) ELP in Tourism and Hospitality Management. She graduated with a NITEC in Travel & Tourism Services and started the programme at NYP in April 2018.